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 From: Boudewijn Lutgerink
  Where is Boudewijn Lutgerink?
 Hoonaardstraat, Driel
 Netherlands
 Boudewijn Lutgerink
 To: Leonard Trevor
  Where is Leonard Trevor?
 Edinburgh
 United Kingdom
 Leonard Trevor
 Tags
Subject: RE: marketing product
Thread ID: 268862 Message ID: 269066 # Views: 50 # Ratings: 1
Version: Not Applicable Category: 3rd Party Software
Date: Friday, July 16, 2010 10:00:55 AM         
   


> Developed Human Resource & Payroll Systems
>
> I'm having problems marketing it due to dominance of product from a rival company, who has been around for over 12 years.
>
> How do I get over it?
>
>
> Those who have seen ours give us good marks over our competitors.
>
> Thanks

There are several ways to promote a product.
First of all, I would make a demo of the product available for free.
Put that demo as a setup or zip on your server.
BEFORE people can download it you need to collect their names and emails. (Opt-in)
Use the email to send them a link where they can download the demo.
That way you know they are not giving you a fake mail address.
In the message you send them also an agreement of the fact that when they download the demo they also agree that you use their email for further contacts. (double opt-in). By clicking on the link they agree with these terms.
Be specific on that one. Otherwise they could file a complaint that you are spamming.
In each and every mail yuou send afterwards make sure they can UNsubscribe to your newsletters.

Then, go write articles.
put those articles on sites like eZineArticles and hubpages.com
In such an article you write about a certain problem HR employees might have and how to solve that (using YOUR software of course)
In that article make a link to the page where they can DL the demo.

If you have your own blog on your own site, write about it there as well, pointing to the page where they can DL the stuff.
facebook, LinkedIn and other social media are also good on-line resources for on-line free marketing.

So far some free traffic generating.

Have a look at adwords as well. Or other Search engines (admitted, gOOgle is the biggest).
SEO is quite a technical thing to do, I can advise you to take a look at the book "Ultimate Guide to Google AdWords" by Perry Marshall and Bryan Todd.
That book is all about doing adwords and getting the most out of it.

Go find affiliates. Pay the people who are promoting your product a fair commission (percentage of the price, think in terms of 30 to 40%).
There are several sites where you can take care for that, ClickBank is one of them, avangate yet another.
No doubt that if you google on affiliate marketing you will find a whole lot more.

Remember, selling a product is not so much about how big opr small your company is, but about the way you can solve a problem for a company/person.
You get credibility for that.


Boudewijn Lutgerink
A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty - Winston Churchill

ENTIRE THREAD

marketing product Posted by Leonard Trevor @ 7/15/2010 5:00:26 AM
RE: marketing product Posted by Samir H. @ 7/15/2010 6:11:18 AM
RE: marketing product Posted by Christian Tabligan @ 7/15/2010 6:31:54 AM
RE: marketing product Posted by Christian Tabligan @ 7/15/2010 6:53:02 AM
RE: marketing product Posted by Tom Saddul @ 7/15/2010 8:13:17 AM
RE: marketing product Posted by Christian Tabligan @ 7/15/2010 8:34:26 AM
RE: marketing product Posted by Glen Villar @ 7/15/2010 9:16:30 AM
RE: marketing product Posted by Christian Tabligan @ 7/15/2010 9:35:39 AM
RE: marketing product Posted by Boudewijn Lutgerink @ 7/16/2010 10:00:55 AM